Dollar General $5 beauty brand goes viral (ASL – 8.1.19)
FDA/CDC issue warning for pig ear dog treats (ASL – 8.1.19)
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A new makeup is going viral and none of its products cost more than five dollars.
Video bloggers have generated buzz around the “Believe Beauty” line of cosmetics.
It’s a private label line of lipsticks, eyeshadows, nail polishes and other beauty products that you can only get at Dollar General stores.
Beauty bloggers are talking about the brand on places like YouTube and Instagram.
Those reviews have racked up hundreds of thousands of views.
All of that social media attention means free advertising for Dollar General, it boosts the company’s image with younger shoppers and helps lift the dollar store empire.
The Closed Caption version of this video can be found here:
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