Next year Wendy’s will start serving breakfast across the US.
Currently Wendy’s offers bacon sandwiches and honey butter chicken biscuits at about 300 locations.
According to researchers, breakfast is an important meal for fast food chains.
More people prepare for breakfast at home than any other meal.
Breakfast remains the only growth market for the fast food industry.
However breakfast is a costly initiative.
The company expects to spend about $20 million to serve breakfast throughout the country.
The company plans to hire about 20,000 US employees for the initiative.
Wendy’s is not the only fast food chain focusing on breakfast.
Companies including Panera, McDonald’s and Dunkin’ have experimented with new breakfast initiatives this year.