Diapers are a dad thing, not just a mom thing and Huggies has finally caught on.
Check it out.
For the first time ever the company is featuring dads front center with babies in ads and packaging.
Quite a shift for the company that once got criticism for ads that portrayed fathers as disconnected from the kids.
There are seven different box designs in the new premium diaper line, three with men and babies and four with women and babies.
The new diapers touts plant-based ingredients, leak protection and ultimate softness.
And you’ll notice something else different about these boxes: they are black.
Huggies says it’s to make the diapers feel like a premium product.
The diapers started rolling out to stores this month.