Gillette is embracing the LGBTQ community in a new ad.
The shaving company shared an advertisement on its Facebook page which shows a transgender man shaving in the mirror for the first time as his father coaches.
The ads tagline is “Whenever, wherever, however it happens. Your first shave is special.”
It’s part of Gillette’s new #mybestself campaign.
Sampson Bonkeabantu Brown, a Canadian artist, stars in the ad.
Brown says he believes the ad will bring hope to other transgender people.
The LGBTQ family advocacy group “PFLAG Nation” tweeted its approval.